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Case Studies

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Case Studies - Nobull


Business Mentoring Outcomes

  • 2 significant new clients gained in the first month of mentoring
  • The return of their 'mojo'
  • A clear vision and business development strategy
  • A powerful set of values
  • Further business development training for the senior account team

Our Journey from Average to Amazing

In Anne-Marie Payne's own words:

“Having been in business for 12 years, and weathered two economic downturns, we were beginning to run out of steam - we needed re-inspiring and re-energising. We were aware that we had a great service and that many of our existing clients valued us highly, but we were not spending enough time winning new business, or getting across the real value of PR and social media.

We lacked a clear strategy and, with a new team on board, needed to make more effective use of our skill sets and strengths as a business.

We needed something, or someone, to come along and give us our 'mojo' back!”

Key Actions

Our mentor worked with the two principle directors to facilitate their thinking and focused upon the following key areas:

  • Creating an inspiring vision and a set of breakthrough goals
  • Establishing core values and defining what 'Good' looks like
  • Creating a skill wheel and valuing USPs
  • Focusing on best target clients and niche sectors
  • Creating a quality lead generation process
  • Developing a sales engine for the business and motivating the account managers to take more affirmative action


Again, in Anne-Marie's words:

“We were given clear tasks and targets to achieve, and despite the fact we asked our mentor to fast-track her programme for us, we have managed to hit those targets. 

Our mentor enabled us to view our business afresh, to celebrate its success, and to open our hearts and minds to what we could achieve together. Our business is now in great shape for the future.

We would recommend business mentoring from Heart of Business to anyone who truly wants and needs to achieve great success.  It helped us put the heart back into our business and gave us back our 'mojo'!”

Next Step

If you are interested in finding how you could get results like this from Business mentoring,

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